Strategy: The Bridge Between Goals and Content Marketing – Podcast
The Examiner’s Martin van der Roest talks with Mark Smiciklas of Intersection Consulting about the concept that “strategy has to guide implementation” in a content marketing initiative. Using the...
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Why Your Website Should be Like Your Living Room
When company comes, you invite them in, offer them a drink and something to eat, and then you go into the other room and ignore them. No? Of course not! When company comes, you make your home as...
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Content Strategy Drives Value for Content Marketing
All dressed up and nowhere to go. That may be the case for an occasional Saturday night, but it’s certainly not what you want for your content. Yet, many businesses begin creating content without first...
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A Content Marketing Strategy is Essential to Meeting Goals
“The strategy phase usually consists of me telling clients to stop what they are doing and take a couple of steps back and start thinking of things from a little different perspective.” Not exactly...
View ArticleOptimizing Content Creation for Generational Marketing
Interview #18 Transcript – September 11, 2013 Participants: David Erickson and Martin van der Roest Martin van der Roest: Hi, I’m Martin van der Roest, the host of the Content Marketing Examiner....
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A Content Audit is About More Than Just Your Website
The term “content audit” calls to mind having your website design analyzed and the content evaluated as to relevance, structure, SEO effectiveness, etc. While this is a valuable activity, an...
View ArticleContent Marketing: Stategic Planning for Nonprofits – Podcast
A content marketing strategy for a non-profit organization is not a segment of their overall marketing; it is all their branding, all their marketing and all of their social media. Claire Axelrad of...
View ArticleContent Marketing Strategic Planning for Nonprofits
Interview #20 Transcript – October 17, 2013 Participants: Claire Axelrad and Martin van der Roest Martin van der Roest: Welcome. I’m Martin van der Roest with the Content Marketing Examiner where we...
View ArticleContent Marketing Can Accelerate Building Your Brand
Favorite Brand. What just popped into your mind? If you’re a business owner, it’s probably your own logo or company name. For a consumer, it’s probably a favorite product. Either way, the image...
View ArticleNonprofits Benefit From Strategic Content Marketing Planning
“Content marketing is the heart and soul of all your marketing. In essence, it’s a synonym for branding because your content defines you. It’s all of your marketing, all of your branding and all of...
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